The Perfect Storm for Small Business and How To Get Through It

the perfect storm brewing for small business and how to get through it Marc Ford ybkbs magazine

A kick in the teeth for small business and a missed opportunity…

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By Marc Ford, Coach and Editor at YBKBS

There is one thing that many successful entrepreneurs don’t mention about their road less traveled — while starting a business, growing a brand and chasing their passion. It is a lesson that most of us know to be greater than any other.

It is what’s known as the perfect storm of entrepreneurship: the backdrop of failures and highlights of success. Life’s personal challenges, uncomfortable business learning curves, struggles and setbacks …. It is the distance between where you are and where you desire to be.

The perfect storm that faces every entrepreneur can be likened to the “eye of the storm” where calm winds exist at the axis of your business and blue skies abound … but nonetheless you are in the midst of severe weather. It can also manifest as a storm, so severe that it seems impossible to overcome the centripetal force that jostles you recklessly – forcing you into uncomfortable pivots and confusing turning points.

A perfect storm is always persona non grata.

It is a subject that no-one wants to talk about. To be quite frank this article will be probably be the least watched/read and listened to on the platform because I’m being a bit off realist as opposed to a Gary Vaynerchuk inspirational Tony Robbins ‘ra-ra’ type pf person. And there are way too many burying their head in the sand regarding the global pandemic that crept up on us, pulled all our pants down and spanked our asses till it was red raw.

But like everything under the sun — it too, serves a purpose.

WATCH the full article here…

The Perfect Storm of Entrepreneurship

By definition, a perfect storm is “a particularly bad or critical state of affairs, arising from a number of negative and unpredictable factors.” This type of situation is latent to the very essence of entrepreneurship because where risk is plentiful, volatility can soon follow.

A small business owner’s perfect storm reveals a serendipitous union of illogical and uncontrollable events that result in the best of times and the worst of times. In other words and for those of you who didn’t appreciate my long words, it all boils down to stuff outside of your control, that depending where they fall means you either win or you lose.

It’s the market volatility, pricing pressures, variations in business performance and demanding stakeholders that aim to get the best of you. Whether you spread capital too thin, underestimate time to market or struggle with expansion and your new role as a leader, the perfect storm experience is inescapable in business. Sorry…it just is.

So instead of sticking your head in the sand when storm clouds brew, as an entrepreneur you will need to develop the necessary fortitude, resilience and perseverance to weather a storm. When the ground rumbles, when the waves swell, and the alarm sounds — resist the temptation to watch the waves come in, otherwise you’ll like one of those funny videos where the news reporter gets hot with a fish.

In fact, you’ll need to learn to swim — because the conditions that give rise to your “storms” may be precisely what you need to galvanise you and your small business into epic success.

How to Survive a Perfect Storm in Small Business

Storms cause destruction, but they also breed creation.

In a literal sense, at “any given moment, there are an estimated 2,000 thunderstorms in progress over Earth’s surface,” according to 

If you’ve been in business any length of time, you know that this similar type of chaos can aim to disrupt – from putting out small fires to encountering moments where you question your own resolve, asking yourself “Am I crazy for doing this?”

Entrepreneurs arrive at this place in business because like real storms, you can rarely predict the exact time, location, and intensity of your challenges. 

And when everything appears to be spinning out of control, when challenges strike like thunderbolts it is essential to see your way clearly, stay the course and move forward.

The good news is this: we have all survived varying degrees of perfect storms in business. And when you find yourself facing one here are four powerful ways to rise above chaos:

1. Master your mind.

Theoretical physicist, Albert Einstein once suggested that “we can’t solve problems by using the same kind of thinking we used when we created them.” In layman’s terms he meant: Think differently.

This is the first and most important step because we cannot solve new business problems with old information. Mastering your mind requires the acquisition of specific knowledge that is cut to the continuity of your dilemma.

This is not the time for generalists … you need a specialist that can decipher the root issues of your business challenges and deliver an injection of practical ideas, recommendations and insight to cure your pain.

2. Keep moving.

Physics proposes that all energy can be in one of two states:  potential or kinetic. Energy can be transferred, stored and waiting to happen (potential) or put to work (kinetic).

Consider this: When you’re riding a roller coaster, potential energy accumulates by the rise in height and is then transferred to kinetic energy as you race down the first slope. Kinetic energy is then converted back into potential energy as you approach the second peak. The worst scenario you can be in at this time is the misplacement of the right type of energy.

We can liken this to your perfect storm in business. Like that roller coaster that has hit its peak, it is time to put your energy to work. As Chinese philosopher, Confucius would say, “It doesn’t matter how fast you go, as long as you do not stop.”

Instead of being paralised by a lack of capital, increased competition, lack of marketing know-how, hiring issues, and uncertainty take a moment of mental reflection and imagine the future beyond your temporary state. Then develop a new plan of action. Which brings me to my next point…

3. Engage bold solutions.

This is not the time to play small.

If there were ever a time for bold, imaginative, and visionary pursuits – it is now. Small thinking will not solve big business problems. Brainstorm crazy ideas, forget about what other people may think, and realize that “in the midst of chaos, there is also opportunity (Sun Tzu).” – The Art of War

4. Let failure teach you.

Small business failure should be your servant – not your master. Failure is painful. Failure is merely a temporary setback that can serve you in practical ways with preparation for the future, assistance in personal development and the delivery of essential business lessons. Remember to “fall seven times, stand up eight (Proverbs 24:16).”

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