When Is It Time to Quit?

“Don’t quit” is popular advice for anyone who is trying to start or grow a business (or, frankly, achieve any other goal.) And I think it’s good advice… up to a point. Giving up too quickly or not persevering through difficulties is pretty much a guarantee of failure. Setbacks are a part of life, and certainly a part of business.  But when is there a right time to quit?

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