A Small Business Owners’ Guide to Beating Procrastination

Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners. 

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Email Deliverability: Why It Matters and How to Boost It

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out. 

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Ways That Small Businesses Can Use Influencer Marketing

Influencer marketing is big business, and still growing. As social media has become more and more a part of our daily lives, people are increasingly turning to their favourite online personalities for recommendations and lifestyle advice.

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How to Grow Your Email List (and Why it Matters)

How you grow your email list is one of your most valuable marketing tools. Studies and statistics repeatedly show that email marketing is still one of the most – if not the most – effective tools in customer acquisition and customer retention.

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