If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…Read more
If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right.
Why? Because it’s not true.Read more
As you get to grips with running your business, you’ll find the tools and systems that work best for you. I encourage you to try things out – avail yourself of free trials wherever you can, and experiment until you find a system you love.
With that in mind, I wanted to tell you about five tools that make my life as a freelance writer so much easier.Read more
Instagram is one of the world’s biggest social media platforms, with over 1 billion monthly active users. This means you really can’t afford to ignore it as part of your digital marketing strategy. However, many small business owners don’t really know how to make Instagram work for them.
Here are my top tips to get you started!Read more
Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.
Here are a few ways to add variety to your content and get your engagement rates soaring:Read more
What is a customer persona?Read more