How to Change Up Your Social Media Content for More Engagement

how to change up your social media for more engagement

It’s not about you. It just starts with you…

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By Jess Dixon

Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.

Here are a few ways to add variety to your content and get your engagement rates soaring:

Run a contest or giveaway

Everyone loves the chance to win something! So why not run a giveaway or prize draw? The prize should be something related to your business, such as one of your popular products, a copy of your book, or a year’s subscription to your software.

Ask people to retweet, share a post, tag a friend, or comment answering a question to get entered, then announce the winner on your channels.

Make more use of visuals

Did you know that visual content gets much higher engagement rates than text alone? On Twitter, for example, tweets with pictures get on average 34% more engagement than those without. Using photos, product pictures, infographics, and even stock images can significantly boost your likes and shares.

Use video

Video is one of the fastest growing forms of content marketing, with 83% of marketers believing it is becoming more important. If you’re not already sharing video content on your social media channels, you should be.

You don’t need a lot of fancy equipment. In fact, most smartphones can shoot a decent video nowadays. Just use a tripod or similar to hold it steady while you record. You could share short podcast-style videos like we do on the Best Kept Business Secret Facebook, behind the scenes clips, or new product launch videos.

Be real

Though it can be tempting to present a polished, Instagram-ready front at all times, I can’t overestimate the power of being real. Obviously you shouldn’t be completely unfiltered and just say whatever comes into your head, but be yourself. Share your thoughts and feelings, your opinions, and even your struggles. Audiences like something they can relate to, and are increasingly seeing through social media personalities who try to pretend their life is always perfect.

Share other people’s content

Did someone in your industry write an interesting blog post? Did something in the news catch your eye? By sharing others’ content, you are joining in with a wider conversation and building more genuine connections.

Plus, those people might just be inclined to share your content in return!

Use the right hashtags

You can drastically increase the engagement your posts get by using the right hashtags. Hashtags are the best (free) way to get your content in front of people who aren’t following you but who might be interested in what you have to offer.

Limit hashtags to two or three on Twitter and Facebook. On Instagram, you can use more. Marketer Louise Myers uses the full 30 per post allowed by Instagram!

Reply to comments

If people take the time to comment on your posts, make the effort to reply! Thank them for commenting, and respond constructively to what they say. If people see you engaging actively with others, they’re more likely to bother commenting in the first place. And when your followers get a positive response, it improves their opinion of your brand.

Ask questions

It sounds obvious, but if you want your audience to engage, give them something to reply to. Ask a direct question that has something to do with your business, industry, or a new product release. Social media should be a conversation, not just you talking at your audience (or yelling into an unresponsive void!)

Be patient!

Growing your social media following takes time. It won’t happen overnight, even if you throw tonnes of cash at paid ads. Slow, steady, and consistent is the way to go.

What strategies and types of content have you used to increase your social media audience and engagement rates? We’d love to know about any top tips!

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