How to Change Up Your Social Media Content for More Engagement

how to change up your social media for more engagement

It’s not about you. It just starts with you…

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

By Jess Dixon

Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.

Here are a few ways to add variety to your content and get your engagement rates soaring:

Run a contest or giveaway

Everyone loves the chance to win something! So why not run a giveaway or prize draw? The prize should be something related to your business, such as one of your popular products, a copy of your book, or a year’s subscription to your software.

Ask people to retweet, share a post, tag a friend, or comment answering a question to get entered, then announce the winner on your channels.

Make more use of visuals

Did you know that visual content gets much higher engagement rates than text alone? On Twitter, for example, tweets with pictures get on average 34% more engagement than those without. Using photos, product pictures, infographics, and even stock images can significantly boost your likes and shares.

Use video

Video is one of the fastest growing forms of content marketing, with 83% of marketers believing it is becoming more important. If you’re not already sharing video content on your social media channels, you should be.

You don’t need a lot of fancy equipment. In fact, most smartphones can shoot a decent video nowadays. Just use a tripod or similar to hold it steady while you record. You could share short podcast-style videos like we do on the Best Kept Business Secret Facebook, behind the scenes clips, or new product launch videos.

Be real

Though it can be tempting to present a polished, Instagram-ready front at all times, I can’t overestimate the power of being real. Obviously you shouldn’t be completely unfiltered and just say whatever comes into your head, but be yourself. Share your thoughts and feelings, your opinions, and even your struggles. Audiences like something they can relate to, and are increasingly seeing through social media personalities who try to pretend their life is always perfect.

Share other people’s content

Did someone in your industry write an interesting blog post? Did something in the news catch your eye? By sharing others’ content, you are joining in with a wider conversation and building more genuine connections.

Plus, those people might just be inclined to share your content in return!

Use the right hashtags

You can drastically increase the engagement your posts get by using the right hashtags. Hashtags are the best (free) way to get your content in front of people who aren’t following you but who might be interested in what you have to offer.

Limit hashtags to two or three on Twitter and Facebook. On Instagram, you can use more. Marketer Louise Myers uses the full 30 per post allowed by Instagram!

Reply to comments

If people take the time to comment on your posts, make the effort to reply! Thank them for commenting, and respond constructively to what they say. If people see you engaging actively with others, they’re more likely to bother commenting in the first place. And when your followers get a positive response, it improves their opinion of your brand.

Ask questions

It sounds obvious, but if you want your audience to engage, give them something to reply to. Ask a direct question that has something to do with your business, industry, or a new product release. Social media should be a conversation, not just you talking at your audience (or yelling into an unresponsive void!)

Be patient!

Growing your social media following takes time. It won’t happen overnight, even if you throw tonnes of cash at paid ads. Slow, steady, and consistent is the way to go.

What strategies and types of content have you used to increase your social media audience and engagement rates? We’d love to know about any top tips!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn

More from Marketing...

 

How To Get Free Customers and Clients

Let’s look at one of the cheapest ways to boost your business status and marketing with networking.

How you can use video marketing in your small business
 

Cool Ways to Use Video Marketing Content

Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!

have you got a loyalty scheme for your customers? Here's how it should be put together
 

How to Create a Customer Loyalty Scheme That Works

It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business. 

how to get your content seen by people not in your tribe
 

Guest Posting: Is It Worth It? (And How to Get Started)

Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it? 

how do you keep old customers rather than chasing new customers all the time? Business help
 

8 Customer Retention Tricks for Small Businesses

If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…

do you need a degree to run a successful business? Well here's the answer for small business owners
 

No Degree? No Problem! (How to Build Credibility Without Going Back to School)

Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people. 

Listen to Our Podcast...