Myths are public dreams, dreams are private myths
Most of us are carrying around a few beliefs that are not good for us. You might also be holding on to a few that are doing your business more harm than good. Unfortunately, myths endure because people believe them and then pass them on to others, perpetuating the cycle.
Here are five small business myths that might be holding you back from the success you’re capable of (and you deserve!)
I HATE this one, and not only because it’s the myth that got me yelled at, sworn at, and threatened when I worked in customer service positions.
Fact is, sometimes the customer will be wrong. Sometimes they’ll come at you with unreasonable demands, unrealistic expectations, or asking for the world on a shoestring budget.
A customer who is abusive or insulting to you or your staff is wrong. A customer who doesn’t value your work, time, or boundaries is wrong. A customer who thinks they know your business better than you do is wrong.
Learn how to spot a problem customer and when to just cut your losses and walk away. The loss of a bad customer makes room for a great one to fill that space.
I have a particular loathing for this one as a freelance writer, because those of us in the creative industries are too often subject to the hellscape that is the race-to-the-bottom content mill pricing model.
Yes, affordability matters, and if you price your services far too high you’ll lose out on potential business. But ultimately, being the cheapest won’t get you very far if that’s your only selling point. Instead, aim to be the best. Rather than undercutting all your competitors on price, offer a consistently amazing service that provides real value to your clients. That’s what will keep them coming back to you again and again.
You don’t need to have a completely original, never-before-thought-of idea to run a small business. Just think how many copywriters, social media experts, web designers, business coaches, and virtual assistants there are. So please don’t make the mistake of thinking you have to reinvent the wheel or create something earth-shatteringly original before you can run a successful business.
Instead, the trick is to decide what you want to do and then put your own spin on it. There might be other people doing something similar, but none of those people are you. Instead of a unique idea, focus on a unique selling point.
Want proof that you don’t need a completely original idea to be wildly successful? Mark Zuckerberg didn’t invent the concept of social networking when he created Facebook. Platforms like Myspace already existed. Instead, Zuckerberg looked at what those existing platforms were doing, and decided that he could do it better.
No no no no! I’ve written before about the importance of outsourcing and delegation. The worst thing I see small business owners do to themselves, again and again and again, is try to do it all. You can’t. There are only so many hours in the day, you have only so much energy, and no-one is good at everything.
As business experts like to say: do what you do best. Outsource the rest!
Mindset matters, of course. It’s important to maintain a positive outlook and a can-do attitude as you start and run your small business. But mindset isn’t magic. It’s one piece of a much larger puzzle which also includes offering a great product or service, building a customer base, marketing yourself, and delivering results.
Positive thinking isn’t a substitute for the very real work, effort, and time (not to mention blood, sweat, and tears) that goes into running a small business. Anyone who tells you it is, is selling you the modern-day equivalent of snake oil.
Ultimately, if you don’t have a saleable product or service that there’s a market for, you can’t “positive thinking” yourself into success. That’s not how it works.
Let us know the beliefs that held you back and how you broke away from them!
Whether your business has thrived or barely scraped by this year, it’s been a rough ride. We’re all going to need to plan, strategise, and draw on all the resources available to us next year. With that in mind, I wanted to delve into an interesting trend I’ve noticed and ask this question: will 2021 be the year of the freelancer?
Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there’s a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship.
There’s been a lot of buzz about virtual assistants in the last couple of years. Perhaps you’ve already worked with one, or thought about doing so. But maybe you’re not entirely clear how a virtual assistant (VA) can help your business, or whether you’re at the stage where hiring one would be helpful.
Today, we’re talking about all things VAs!
Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.
Here are a few ways to add variety to your content and get your engagement rates soaring:
