We all have to sell ourselves at some point – whether it be as a corporate warrior, a small business owner, a ‘disruptor’ or as an individual. But how do we gain a following and self promote WITHOUT looking like a T***?
Small Business Marketing
Small Business Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business or SME depends on the business owner’s ability to market their products and services cost effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you are not going to have any sales.
Your marketing efforts are important to keep your small business or SME afloat. It gets the message out to potential clients and entices them to give your business a try.
Let’s look at one of the cheapest ways to boost your business status and marketing with networking.
Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!
It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business.
Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it?
If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…
Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people.
Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners.
If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industry
If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right.
Why? Because it’s not true.
We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!
Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that
If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right.
If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out.
Small Business Management
COVID has brought big changes to the world of small business. Learn why we don’t think they’re all (necessarily) bad news.
Do you run a small business that employs staff currently working from home?
How are they doing?
Do you know what they’re doing when they’re meant to be working for you?
Is this the way you see the future of your business?
Well according to one survey, nearly half of employees think they’d rather quit their job than work in the ‘office’ again.
There has been a “concerning” rise in food based small businesses operating out of people’s homes during lockdown, according to the food safety watchdog.
Some are saying this is one of the most important budget speeches since World War 2. Others are frustrated at the Governments continuous ‘leaks’ to the press about what’s going to be announced later this afternoon. But there could well be more help for the self-employed which are due to be announced in the Budget, including the possibility of first grants for an estimated 600,000 people.
Lockdown has forced virtually everyone ‘online’ for networking. Which probably means that printers have got a little uncomfortable knowing that one income stream has gone by-the-by for the last 12 months. Business cards.
There are those small business owners that will throw them out like they own a business card machine gun at every networking event. Many will sit at the bottom of bags, or in back pockets never to be seen again. But what about doing something fun, memorable and really makes a mark?
Well here are 17 business cards for small business owners that certainly will do that for your potential customers and networking events as the year goes on…
Since the days of the Youth Training Scheme, the Government has always tried to publicly ‘push’ the idea of Apprentices and what they can do for businesses both large and small. However the reality of Apprenticeships is less a mixed bag of results, more a bag of pitiful re-engineering that is not fit for purpose.
New data has revealed that almost three-quarters of UK consumers (71%) think brands, retailers and small businesses are NOT doing enough to make their beauty and personal care* purchases more sustainable. They also identified plastic waste as the main culprit – around half (46%) see it as the biggest sustainability challenge facing the industry.
Friend of the Small Business owner, eBay has posted some impressive figures after Christmas 2020
Boohoo, the online fashion retailer, has bought the Debenhams brand and website for £55m, but will not take on any of the businesses remaining 118 High Street stores or its workforce.
New York Times Bestseller Mike Michalowicz, talks to YBKBS about how to ‘Fix’ your small business easily. A must read for small business owners.
Read/Watch/Listen to the full interview only at YBKBS Small Business News for Smart Business Owners
There comes a point where an opportunity presents itself. Here’s a story about Ciao Beleza who took his and his experience can teach small business owners to see the opportunities in the opportunity.
Part 2 of 2 – Today’s guest is a PR expert, founder, author and teacher. She set up her own business in 2015 because she was completely disillusioned by how traditional agencies weren’t servicing the independents and small businesses of the UK in the way they needed…we’ll show you how to be better.