Small Business Marketing

We all have to sell ourselves at some point – whether it be as a corporate warrior, a small business owner, a ‘disruptor’ or as an individual. But how do we gain a following and self promote WITHOUT looking like a T***?

Let’s look at one of the cheapest ways to boost your business status and marketing with networking.

Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!

It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business. 

Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it? 

If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…

Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people. 

Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners. 

If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industry

If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right. 

Why? Because it’s not true. 

We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out.