Small Business Marketing

Small Business Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business or SME depends on the business owner’s ability to market their products and services cost effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you are not going to have any sales.

Your marketing efforts are important to keep your small business or SME afloat. It gets the message out to potential clients and entices them to give your business a try.

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An article on How to Self Promote Your Small Business But Not Be a T*** About It - YBKBS UK Small Business News for Smart Business Owners
 

How to Self Promote Your Small Business But Not Be a T*** About It

We all have to sell ourselves at some point – whether it be as a corporate warrior, a small business owner, a ‘disruptor’ or as an individual. But how do we gain a following and self promote WITHOUT looking like a T***?

 

How To Get Free Customers and Clients

Let’s look at one of the cheapest ways to boost your business status and marketing with networking.

How you can use video marketing in your small business
 

Cool Ways to Use Video Marketing Content

Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!

have you got a loyalty scheme for your customers? Here's how it should be put together
 

How to Create a Customer Loyalty Scheme That Works

It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business. 

how to get your content seen by people not in your tribe
 

Guest Posting: Is It Worth It? (And How to Get Started)

Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it? 

how do you keep old customers rather than chasing new customers all the time? Business help
 

8 Customer Retention Tricks for Small Businesses

If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…

do you need a degree to run a successful business? Well here's the answer for small business owners
 

No Degree? No Problem! (How to Build Credibility Without Going Back to School)

Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people. 

the small business owners guide to procrastination and getting things done now rather than later
 

A Small Business Owners’ Guide to Beating Procrastination

Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners. 

why you shouldn't be the cheapest small business in your industry
 

Why You Shouldn’t Strive to Be the Cheapest

If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industry

what to do when the customer is wrong - small business magazine ybkbs
 

What to Do When the Customer is Wrong

If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right. 

Why? Because it’s not true. 

how to run a contest or giveaway that generates leads
 

How to Run a Contest or Giveaway That Generates Leads

We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!

email deliverability - why it matters and how to boost it
 

Email Deliverability: Why It Matters and How to Boost It

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out. 

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Small Business Management

What is this 'culture' thing anyway? And what does it mean for small businesses? ybkbs small b business news and features
   

What is This “Culture” Thing, Anyway? (And What Does it Mean for Small Businesses?)

Chances are, if you follow business news at all (and we assume you do if you’re reading this platform!) you will have heard a lot about Brewdog in the last couple of weeks. 

Without rehashing the whole situation, here’s an executive summary: dozens of former employees signed an open letter accusing the craft beer firm and its co-founder James Watt of fostering a “culture of fear.” Ex-staff members claim they were bullied, treated like objects, and that the company’s culture was “toxic.” You can read more in this excellent piece by Kalyeena Makortoff and Rob Davies for The Guardian.  But following this sage got me thinking: what is this “culture” thing we hear so much about, why does it matter, and how does it pertain to small business owners? 

Lockdown Extended. What Now for Small Businesses, the Self Employed and Hospitality? YBKBS Small Business News for smart business owner
   

Lockdown is Extended. What Now?

Yesterday, 14th June, the Prime Minister confirmed that the current lockdown restrictions (with some small exceptions) will be extended through until at least the 19th July. This is unlikely to be welcome news to many people. Most of us were looking forward to returning to full normality next week, and now have to wait a little longer. So what now for the self employed and small business owners?

Calls For The Right To Disconnect - A message to the self employed? - YBKBS Small Business News for Smart Business Owners
   

Calls For The Right To Disconnect – A Message To The Self Employed?

Employees are finally getting what many self employed business owners have almost taken for granted – working from home. But there is a growing realisation for the employees and employers that will not only be familiar to the self employed small business owners, but what potentially happens next could effect them for years to come.

Latest Posts

What is this 'culture' thing anyway? And what does it mean for small businesses? ybkbs small b business news and features
   

What is This “Culture” Thing, Anyway? (And What Does it Mean for Small Businesses?)

Chances are, if you follow business news at all (and we assume you do if you’re reading this platform!) you will have heard a lot about Brewdog in the last couple of weeks. 

Without rehashing the whole situation, here’s an executive summary: dozens of former employees signed an open letter accusing the craft beer firm and its co-founder James Watt of fostering a “culture of fear.” Ex-staff members claim they were bullied, treated like objects, and that the company’s culture was “toxic.” You can read more in this excellent piece by Kalyeena Makortoff and Rob Davies for The Guardian.  But following this sage got me thinking: what is this “culture” thing we hear so much about, why does it matter, and how does it pertain to small business owners? 

Lockdown Extended. What Now for Small Businesses, the Self Employed and Hospitality? YBKBS Small Business News for smart business owner
   

Lockdown is Extended. What Now?

Yesterday, 14th June, the Prime Minister confirmed that the current lockdown restrictions (with some small exceptions) will be extended through until at least the 19th July. This is unlikely to be welcome news to many people. Most of us were looking forward to returning to full normality next week, and now have to wait a little longer. So what now for the self employed and small business owners?

Calls For The Right To Disconnect - A message to the self employed? - YBKBS Small Business News for Smart Business Owners
   

Calls For The Right To Disconnect – A Message To The Self Employed?

Employees are finally getting what many self employed business owners have almost taken for granted – working from home. But there is a growing realisation for the employees and employers that will not only be familiar to the self employed small business owners, but what potentially happens next could effect them for years to come.

Business Growth

Small Business to Create 1.2 Million UK Jobs in 2021/2022 YBKBS Small Business News fro Smart Business Owners
  

Small Business to Create Over 1.2m UK Jobs

With optimism coming from the vaccine rollout programme, UK SMEs expect to be hiring 1.2m staff over the next year.

Renewed optimism is the driving force behind these hiring plans, with an added desire for SMEs to grow their workforce diversity and prioritise employee wellbeing.

From Bond Street to High Street TO YOUR STREET, HOW COVID CHANGED FASHION FOR EWVERYONE
  

From Bond Street to High Street to Your Street, How CoVid Changed Fashion for Everyone

Some say everything needs to be online. And they have led you to believe that everything is now actually online and you won’t succeed unless it is. Yet, as we look across the business landscape at how customers and clients are coming back to businesses, there is still a very healthy demand for face to face contact and relationship building. So the sensible and and logical thing to do is to build a business that can offer both.

ecommerce simple steps to embrace it for small businesses and the self employed your best kept business secret small business news for smart self employed business owners
   

E-commerce: Simple Steps to Embrace It In Small Business

Some say everything needs to be online. And they have led you to believe that everything is now actually online and you won’t succeed unless it is. Yet, as we look across the business landscape at how customers and clients are coming back to businesses, there is still a very healthy demand for face to face contact and relationship building. So the sensible and and logical thing to do is to build a business that can offer both.

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Big Interviews

YBKBS Small Business News for Smart Business Owners Chris Ducker Interview and Podcast
   

Chris Ducker – Future Proof Your Business – The Business of You

Best Selling Author of ‘Rise of the Youpreneur’, International Entrepreneur and Podcast Host, Chris Ducker talks to us about future proofing your business, Clubhouse and what to expect coming out of Lockdown
Read/Watch/Listen to the full interview only at YBKBS Small Business News for Smart Business Owners

New York Times Bestseller Mike Michalowicz, talks to YBKBS about how to 'Fix' your small business easily. A must read for small business owners.
   

Mike Michalowicz – How To Fix Your Small Business Easily

New York Times Bestseller Mike Michalowicz, talks to YBKBS about how to ‘Fix’ your small business easily. A must read for small business owners.
Read/Watch/Listen to the full interview only at YBKBS Small Business News for Smart Business Owners

Caio Beleza saw opportunities within an opportunity and now sits at the table with one the US's biggest online businesses - lesson for any small business owner - YBKBS Small Business News for Smart Business Owners
  

From Translator to Business Powerhouse

There comes a point where an opportunity presents itself. Here’s a story about Ciao Beleza who took his and his experience can teach small business owners to see the opportunities in the opportunity.