Let’s look at one of the cheapest ways to boost your business status and marketing with networking.
Small Business Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business or SME depends on the business owner’s ability to market their products and services cost effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you are not going to have any sales.
Your marketing efforts are important to keep your small business or SME afloat. It gets the message out to potential clients and entices them to give your business a try.
Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!
It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business.
Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it?
If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…
Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people.
Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners.
If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industry
If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right.
Why? Because it’s not true.
We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!
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Whether your business has thrived or barely scraped by this year, it’s been a rough ride. We’re all going to need to plan, strategise, and draw on all the resources available to us next year. With that in mind, I wanted to delve into an interesting trend I’ve noticed and ask this question: will 2021 be the year of the freelancer?
Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there’s a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship.
There’s been a lot of buzz about virtual assistants in the last couple of years. Perhaps you’ve already worked with one, or thought about doing so. But maybe you’re not entirely clear how a virtual assistant (VA) can help your business, or whether you’re at the stage where hiring one would be helpful.
Today, we’re talking about all things VAs!
Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.
Here are a few ways to add variety to your content and get your engagement rates soaring:
When people hear “passive income,” it conjures up images of money for doing nothing. It’s a very seductive myth. Who wouldn’t want to have the cash rolling in while they lie on the beach sipping a cocktail?