Marketing

Really Common Small Business Mistakes to Watch Out For (and Avoid)

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out. 

Influencer marketing is big business, and still growing. As social media has become more and more a part of our daily lives, people are increasingly turning to their favourite online personalities for recommendations and lifestyle advice.

Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….

It’s tough right now…here’s a personal reflection on keeping going if your mental health is being destroyed by CoVid19 by Jess Dixon

Search engine optimisation, or SEO, is a series of steps you take to make your website rank more highly in the results on Google and other search engines. It scares a lot of people, because it seems complicated – and it is. Experts make whole careers out of doing SEO, and make good money out of it.

But what if you can’t afford to hire an expert to get your website ranking? Don’t worry – there are a few things you can do by yourself that are cheap or free.

As you get to grips with running your business, you’ll find the tools and systems that work best for you. I encourage you to try things out – avail yourself of free trials wherever you can, and experiment until you find a system you love.

With that in mind, I wanted to tell you about five tools that make my life as a freelance writer so much easier.

Instagram is one of the world’s biggest social media platforms, with over 1 billion monthly active users. This means you really can’t afford to ignore it as part of your digital marketing strategy. However, many small business owners don’t really know how to make Instagram work for them.

Here are my top tips to get you started!

What is a customer persona?

Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.

Here are a few ways to add variety to your content and get your engagement rates soaring: