Marketing

Small Business Marketing is a broad term that involves many activities, including advertising, promotions and public relations. The success of a small business or SME depends on the business owner’s ability to market their products and services cost effectively. You may have a great product and stellar customer service, but if people don’t know your business exists, you are not going to have any sales.

Your marketing efforts are important to keep your small business or SME afloat. It gets the message out to potential clients and entices them to give your business a try.

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How To Get Free Customers and Clients

Let’s look at one of the cheapest ways to boost your business status and marketing with networking.

How you can use video marketing in your small business
 

Cool Ways to Use Video Marketing Content

Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!

have you got a loyalty scheme for your customers? Here's how it should be put together
 

How to Create a Customer Loyalty Scheme That Works

It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business. 

how to get your content seen by people not in your tribe
 

Guest Posting: Is It Worth It? (And How to Get Started)

Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it? 

how do you keep old customers rather than chasing new customers all the time? Business help
 

8 Customer Retention Tricks for Small Businesses

If your business is to stay profitable for the long-haul, customer retention is essential. And we’ll show you how to do it…

do you need a degree to run a successful business? Well here's the answer for small business owners
 

No Degree? No Problem! (How to Build Credibility Without Going Back to School)

Let’s clear up a persistent myth: you don’t necessarily need an MBA to run a business! You might not even need a degree at all. They can be helpful, of course, and academic study is the right route into business for a lot of people. 

the small business owners guide to procrastination and getting things done now rather than later
 

A Small Business Owners’ Guide to Beating Procrastination

Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners. 

why you shouldn't be the cheapest small business in your industry
 

Why You Shouldn’t Strive to Be the Cheapest

If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industry

what to do when the customer is wrong - small business magazine ybkbs
 

What to Do When the Customer is Wrong

If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right. 

Why? Because it’s not true. 

how to run a contest or giveaway that generates leads
 

How to Run a Contest or Giveaway That Generates Leads

We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!

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Business Growth

After an awful 2020 for small business could 2021 be the year that small business shines?
 

2021: The Year of the Freelancer?

Whether your business has thrived or barely scraped by this year, it’s been a rough ride. We’re all going to need to plan, strategise, and draw on all the resources available to us next year. With that in mind, I wanted to delve into an interesting trend I’ve noticed and ask this question: will 2021 be the year of the freelancer?

how do you get rid of a customer that you don't want?
  

How to Break Up with a Client

Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there’s a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship. 

do you need to hire a virtual assistant? YBKBS magazine
 

Do You Need to Hire a Virtual Assistant?

There’s been a lot of buzz about virtual assistants in the last couple of years. Perhaps you’ve already worked with one, or thought about doing so. But maybe you’re not entirely clear how a virtual assistant (VA) can help your business, or whether you’re at the stage where hiring one would be helpful. 

Today, we’re talking about all things VAs! 

5 small business myths that might be holding you back
 

5 Small Business Myths That May Be Holding You Back

Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.

Here are a few ways to add variety to your content and get your engagement rates soaring:

passive income fact or fiction? small business article for YBKBS magazine
  

Passive Income: Fact or Fiction?

When people hear “passive income,” it conjures up images of money for doing nothing. It’s a very seductive myth. Who wouldn’t want to have the cash rolling in while they lie on the beach sipping a cocktail?