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really common small business mistakes in marketing to watch out for ybkbs magazine and platform

How to Run a Contest or Giveaway That Generates Leads

Really Common Small Business Mistakes to Watch Out For (and Avoid)

email deliverability - why it matters and how to boost it

Email Deliverability: Why It Matters and How to Boost It

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out. 

how to take a proper holiday when you are self employed

How to Take a Proper Holiday When You’re Self Employed

Self employment can be stressful. So how do you switch off and actually take a holiday when you are working for yourself?

do you need to hire a virtual assistant? YBKBS magazine

Do You Need to Hire a Virtual Assistant?

There’s been a lot of buzz about virtual assistants in the last couple of years. Perhaps you’ve already worked with one, or thought about doing so. But maybe you’re not entirely clear how a virtual assistant (VA) can help your business, or whether you’re at the stage where hiring one would be helpful. 

Today, we’re talking about all things VAs! 

should you hire. friend in a small business? things to consider

Should You Hire a Friend? Consider These Things First

Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….