A Small Business Owners’ Guide to Beating Procrastination

Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners. 

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Email Deliverability: Why It Matters and How to Boost It

Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that 

If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right. 

If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out. 

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Ways That Small Businesses Can Use Influencer Marketing

Influencer marketing is big business, and still growing. As social media has become more and more a part of our daily lives, people are increasingly turning to their favourite online personalities for recommendations and lifestyle advice.

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What is Social Monitoring and Why Should You Be Doing It?

Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….

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Five Easy Ways to Boost Your SEO Without Spending a Fortune

Search engine optimisation, or SEO, is a series of steps you take to make your website rank more highly in the results on Google and other search engines. It scares a lot of people, because it seems complicated – and it is. Experts make whole careers out of doing SEO, and make good money out of it.

But what if you can’t afford to hire an expert to get your website ranking? Don’t worry – there are a few things you can do by yourself that are cheap or free.

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Tools for Freelancers: 5 I Couldn’t Live Without

As you get to grips with running your business, you’ll find the tools and systems that work best for you. I encourage you to try things out – avail yourself of free trials wherever you can, and experiment until you find a system you love.

With that in mind, I wanted to tell you about five tools that make my life as a freelance writer so much easier.

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