Have you ever started the day full of good intentions, only to realise that it’s suddenly 3pm and you haven’t achieved anything? Yes – me too. Procrastination gets the best of all of us sometimes, and it can be a real problem for small business owners.Read more
If you’re in small business, this is a race you don’t want to win…the race to the bottom and being the cheapest in your industryRead more
If there is one business cliche that I want to consign to the past where it belongs, it’s this: the customer is always right.
Why? Because it’s not true.Read more
We’ve talked before about how strategically giving stuff away for free can boost your sales and bring in new customers. But do you know what people love almost as much as free stuff? The chance to win something!Read more
Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that
If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right.
If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out.Read more
Influencer marketing is big business, and still growing. As social media has become more and more a part of our daily lives, people are increasingly turning to their favourite online personalities for recommendations and lifestyle advice.Read more
Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….Read more
It’s tough right now…here’s a personal reflection on keeping going if your mental health is being destroyed by CoVid19 by Jess DixonRead more
Search engine optimisation, or SEO, is a series of steps you take to make your website rank more highly in the results on Google and other search engines. It scares a lot of people, because it seems complicated – and it is. Experts make whole careers out of doing SEO, and make good money out of it.
But what if you can’t afford to hire an expert to get your website ranking? Don’t worry – there are a few things you can do by yourself that are cheap or free.Read more
As you get to grips with running your business, you’ll find the tools and systems that work best for you. I encourage you to try things out – avail yourself of free trials wherever you can, and experiment until you find a system you love.
With that in mind, I wanted to tell you about five tools that make my life as a freelance writer so much easier.Read more