Business Growth

A growing small business is one that is expanding in one or more ways. There is no single metric used to measure growth. Instead, several data points can be highlighted to show how an SME  is growing.

These include: Revenue, Sales, Business value, Profits, Number of employees and Number of customers

Small businesses and SME’s can grow in some of these metrics but not in others. Here are our thoughts, ideas and strategies to help you grow the business your hard work deserves.

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After an awful 2020 for small business could 2021 be the year that small business shines?
 

2021: The Year of the Freelancer?

Whether your business has thrived or barely scraped by this year, it’s been a rough ride. We’re all going to need to plan, strategise, and draw on all the resources available to us next year. With that in mind, I wanted to delve into an interesting trend I’ve noticed and ask this question: will 2021 be the year of the freelancer?

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How to Break Up with a Client

Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there’s a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship. 

do you need to hire a virtual assistant? YBKBS magazine
 

Do You Need to Hire a Virtual Assistant?

There’s been a lot of buzz about virtual assistants in the last couple of years. Perhaps you’ve already worked with one, or thought about doing so. But maybe you’re not entirely clear how a virtual assistant (VA) can help your business, or whether you’re at the stage where hiring one would be helpful. 

Today, we’re talking about all things VAs! 

5 small business myths that might be holding you back
 

5 Small Business Myths That May Be Holding You Back

Do you feel like you keep posting and posting on social media but you’re getting little to no response? Have your follower numbers plateaued? If so, your content might be the problem. Too many business owners fall into the bad habit of only posting when they’ve got something to plug, or posting the same types of content again and again.

Here are a few ways to add variety to your content and get your engagement rates soaring:

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Passive Income: Fact or Fiction?

When people hear “passive income,” it conjures up images of money for doing nothing. It’s a very seductive myth. Who wouldn’t want to have the cash rolling in while they lie on the beach sipping a cocktail?

client red flags to watch out for for ybkbs small business magazine
 

Client Red Flags to Watch Out For

Have you ever agreed to do a project for a customer or client, only to have them add on “one extra little request” once you’ve started work? You’re kinda annoyed, but you let it slide and do the extra thing. Got to keep the client happy, after all! But they soon come back with just one more tiny little extra… and then another… until, next thing you know, the project is completely out of proportion with what you initially agreed to do…

scope creep: what it is and how to stop it taking over your life for ybkbs small business magazine leicester
 

Delegation Tips for the Recovering Control Freak

Have you ever agreed to do a project for a customer or client, only to have them add on “one extra little request” once you’ve started work? You’re kinda annoyed, but you let it slide and do the extra thing. Got to keep the client happy, after all! But they soon come back with just one more tiny little extra… and then another… until, next thing you know, the project is completely out of proportion with what you initially agreed to do…

time management hacks for small business owners for ybkbs magazine
 

Time-Management Hacks for Small Business Owners

Time is what we all want the most, but use the worst. So here are som ‘hacks’ for small business owners to make the most of what we’ve got…

is diversification a good or a bad idea? in business. Marc Ford YBKBS magazine by Marc Ford business coach
 

Is Diversification a Good or a Bad Idea?

The current situation may call for it, but is diversification a good or a bad idea?

what happens when your biggest client walks out? ybkbs magazine Marc Ford business coach
 

When Your Biggest Client Walks Out

You’ve got an amazing client and they probably set up 70% of your business. But what happens if they get a walk out or go bust? I’ll tell you…

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Marketing

 

How To Get Free Customers and Clients

Let’s look at one of the cheapest ways to boost your business status and marketing with networking.

How you can use video marketing in your small business
 

Cool Ways to Use Video Marketing Content

Video marketing is incredibly popular, and still growing. There’s one simple reason for this: because it works!

have you got a loyalty scheme for your customers? Here's how it should be put together
 

How to Create a Customer Loyalty Scheme That Works

It can cost up to five times as much to attract a new customer as opposed to retaining an existing one! With numbers like that, it makes sense to focus on customer satisfaction and retention at least as much as you focus on bringing in new leads for your business. 

how to get your content seen by people not in your tribe
 

Guest Posting: Is It Worth It? (And How to Get Started)

Guest posting – writing content for other websites which include a link back to yours – is well known as a strategy for boosting your business profile. But is it still worth it? And if so, how do you even do it?