Are you following all the rules of good email marketing but not seeing the return you’d like? Perhaps you’re close to concluding that
If this sounds familiar, don’t give up yet. According to Salescycle, 73% of marketers rate the return on investment (ROI) of email marketing as either “excellent” or “good”. That’s higher than the score for any other marketing channel. In other words, you need to get email marketing right.
If you’re having trouble getting that high ROI, it’s possible that your email deliverability is at fault. But what is email deliverability and how can you improve it? Read on to find out.