For entrepreneurs, SME’s and small businesses, branding is one of the key aspects to being successful. It no longer matters if you want to be a brilliant local small business or grow into a national or international entrepreneur or SME, how you look is vital to your sustainability and success for years to come.
LinkedIn is pretty much essential if you run a small business. Love it or hate it, the social network for professionals is a vital part of your business networking toolkit. There are over 660 million active users on the platform, of whom around 61 million are senior level influencers.
But, as the saying goes, you only get out what you put in. So how do you manage LinkedIn like a pro? Here are 5 Dos and 5 Don’ts to help you get the best out of networking on LinkedIn:
First and foremost, never, ever underestimate the importance of your visual presence. It is really important to create a strong visual identity although it is a small part of your overall business, as your visual and personal brand is the first touchpoint with your customers and clients.
As we come out of lockdown, the startup industry will thrive as the budding entrepreneurs have access to all kinds of nifty software and resources to convert their ideas into robust businesses. However, this also means that there is a lot of competition too, which is why branding has become more important than ever.
Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.
Well, actually every company has a trademark the question is do you need to protect your trademark by registering.
Always ask your customers to leave a recommendation or review after they have purchased from you, whether it’s on social media or Google Reviews.
A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself.
Really Common Small Business Mistakes to Watch Out For (and Avoid)
Really Common Small Business Mistakes to Watch Out For (and Avoid)
Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….
Ah, mornings. Whether you’re a “spring out of bed and leap into action” type or a “don’t even talk to me until I’ve had my second cup of coffee” type, many people have strong opinions about mornings.
Influencer marketing is big business, and still growing. As social media has become more and more a part of our daily lives, people are increasingly turning to their favourite online personalities for recommendations and lifestyle advice.
Large companies are generally amazing at social monitoring. Have you ever tagged a company in a post on social media, either positive or negative, and received a response within minutes? Well, that’s due to their stellar social monitoring….
