Branding

For entrepreneurs, SME’s and small businesses, branding is one of the key aspects to being successful. It no longer matters if you want to be a brilliant local small business or grow into a national or international entrepreneur or SME, how you look is vital to your sustainability and success for years to come.

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the do's and don'ts of networking on linkedin for ybkbs magazine
 

The Do’s and Dont’s of Networking on LinkedIn

LinkedIn is pretty much essential if you run a small business. Love it or hate it, the social network for professionals is a vital part of your business networking toolkit. There are over 660 million active users on the platform, of whom around 61 million are senior level influencers.

But, as the saying goes, you only get out what you put in. So how do you manage LinkedIn like a pro? Here are 5 Dos and 5 Don’ts to help you get the best out of networking on LinkedIn:

the importance of a personal brand YBKBS Magazine for small businesses www.bestkeptbusinesssecret.co.uk
 

The Importance of Your Visual Branding – Your Personal Brand

First and foremost, never, ever underestimate the importance of your visual presence. It is really important to create a strong visual identity although it is a small part of your overall business, as your visual and personal brand is the first touchpoint with your customers and clients.

8 branding mistakes to learn from or lose money - practical advice fro small businesses
 

8 Branding Mistakes To Learn From Or Lose Money

As we come out of lockdown, the startup industry will thrive as the budding entrepreneurs have access to all kinds of nifty software and resources to convert their ideas into robust businesses. However, this also means that there is a lot of competition too, which is why branding has become more important than ever.

branding basics your customers will love ybkbs magazine practical advice for small businesses
 

Branding Basics Your Customers Will Love

Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.

What is a Trademark and Does Your Business Need One?
 

What is a Trademark and Does Your Business Need One?

Well, actually every company has a trademark the question is do you need to protect your trademark by registering.

 

Tips to Build Trust with Customers

Always ask your customers to leave a recommendation or review after they have purchased from you, whether it’s on social media or Google Reviews.

 

13 Key Strategies For Building A Successful Brand

A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself.

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