For entrepreneurs, SME’s and small businesses, branding is one of the key aspects to being successful. It no longer matters if you want to be a brilliant local small business or grow into a national or international entrepreneur or SME, how you look is vital to your sustainability and success for years to come.
LinkedIn is pretty much essential if you run a small business. Love it or hate it, the social network for professionals is a vital part of your business networking toolkit. There are over 660 million active users on the platform, of whom around 61 million are senior level influencers.
But, as the saying goes, you only get out what you put in. So how do you manage LinkedIn like a pro? Here are 5 Dos and 5 Don’ts to help you get the best out of networking on LinkedIn:
First and foremost, never, ever underestimate the importance of your visual presence. It is really important to create a strong visual identity although it is a small part of your overall business, as your visual and personal brand is the first touchpoint with your customers and clients.
As we come out of lockdown, the startup industry will thrive as the budding entrepreneurs have access to all kinds of nifty software and resources to convert their ideas into robust businesses. However, this also means that there is a lot of competition too, which is why branding has become more important than ever.
Make no mistake about it: a recognisable and loved brand is one of the most valuable assets a company owns.
Well, actually every company has a trademark the question is do you need to protect your trademark by registering.
Always ask your customers to leave a recommendation or review after they have purchased from you, whether it’s on social media or Google Reviews.
A brand is so much more than a logo or its visual elements, and building a strong one is often equal to, if not more important, than the product or service itself.
There’s a pandemic which seems to be spreading. It’s aimed at small business owners and it’s not just annoying, it’s potentially harmful and dangerous.
Let’s look at one of the cheapest ways to boost your business status and marketing with networking.
When you work for yourself, it’s super easy to neglect your health in favour of just working all the time. But if you want your business to be sustainable and keep going from strength to strength, make it one of your new year’s resolutions to take better care of yourself in 2021.
Whether your business has thrived or barely scraped by this year, it’s been a rough ride. We’re all going to need to plan, strategise, and draw on all the resources available to us next year. With that in mind, I wanted to delve into an interesting trend I’ve noticed and ask this question: will 2021 be the year of the freelancer?
Whatever the reason, sooner or later there will likely come a time when you have to break up with a client. But there’s a right and a wrong way to do that. Here are a few things to bear in mind as you navigate the sometimes-messy process of ending a business relationship.
So how did these business owners get ABOVE pre-pandemic levels with what they’ve learned in 2020? They share their wisdom with you…
