Due to COVID-19, Alicia has been unable to teach her skating classes for much of the last year. She launched some off-ice stretch and fitness classes for her students via Zoom, but still found herself with a lot of extra time on her hands. She used that time to research, develop, and launch Harleco.
Alicia quickly realised that making the entire brand eco-conscious and sustainable was tremendously important. As a result, she has conducted countless hours of research to find the most sustainable fabrics and manufacturing processes. Harleco products are made of ECONYL®, a form of nylon sourced in Italy that is made from recycled plastics taken from the sea, including old fishing nets. The products are manufactured at a small facility in Newcastle. Even Harleco’s packaging materials are environmentally friendly, and Alicia is currently looking into recyclable postage labels.
“I could start a brand without trying to be eco”
“The more you learn, the more your eyes are opened,” she says. Response to the brand’s sustainability ethos has been extremely positive, as people are becoming more and more aware of the ways in which consumer culture and fast fashion is damaging the planet. “As I learned more, I realised there was no way I could start a brand without trying to be eco,” she adds.